Wikinomics

• The internet allows us to collaborate with others, contribute to a movement or idea.
• Wikinomics support the idea that the internet has profoundly changed the way media companies do business.
• Anyone has the chance to upload user generated content so the marketplace can become more democratic.
• We don't have to rely on 'top down' media anymore.
• Through the internet, the audience is becoming increasingly in command.
• Media is more democratic as everyone can have their say and get it heard through one way or another

https://prezi.com/vtbfz4qpse9q/media-wikinomics-theory/