Roland Barthes- Narrative Codes

Action code- Buckling of a gun belt signifies the start of a gun fight.
Mystery code- Used to explain the narrative by controlling what and how much information is given to the audience.
Semic code-

Henry Jenkins 'Participatory Culture'. (B/C)

1. Relatively low barriers for engagement
2. Strong support for sharing creations with others
3. Informal mentorship
4. Members believe their contributions matter
5. Care about others opinions of self and work.

People do not act as just consumers on the internet, we are now becoming 'prosumers'.

Wikinomics

• The internet allows us to collaborate with others, contribute to a movement or idea.
• Wikinomics support the idea that the internet has profoundly changed the way media companies do business.
• Anyone has the chance to upload user generated content so the marketplace can become more democratic.
• We don't have to rely on 'top down' media anymore.
• Through the internet, the audience is becoming increasingly in command.
• Media is more democratic as everyone can have their say and get it heard through one way or another

https://prezi.com/vtbfz4qpse9q/media-wikinomics-theory/

Charles Leadbeater 'We Think'.

• The internet is taking to the stage thanks to the world wide web millions can have their say
• Ideas take life when they are share
• The web gets really interesting when people pool their ideas
• New ideas usually come through conversations and the internet is a mass conversation.
• Ideas take life when they are shared
• More ideas being shared by more people than ever before
• The first signs of what is possible are Wikipedia and Linux
• Its like building a birds nest where everyone leaves their place
• People don't want to get rich, they want to socialise and get recognition

Paul Lewis (Journalist)

Lewis was famed for his investigation into the death of Ian Tomlinson, a newspaper seller who was walking home when a police officer hit him over the head and he subsequently died from internal bleeding. The Bevins Trust said of his investigation:

Paul uncovered the truth by persistently questioning and challenging the police account, by following up on the family, and assiduously garnering eye-witness evidence, until finally he obtained incontrovertible video evidence from a bystander who filmed the incident. In achieving this Paul used every method now available to a modern journalist, online and in print, to keep pushing and nudging at the story until he established what had really happened. His work led to internal and independent police inquiry, extensive and international public comment, and has changed the way police behave in potential riot situations, and how they receive and investigate complaints into such incidents. All in all, his story was a triumph for the assertion of civil liberty, as well as a revelation about policing conduct.

Shirky

The time we are living in is the largest increase in expressive capability in human history.

Web 3.0/ Semantic Web

Web 3.0 is an increase in computer intelligence and shapes around your use. Computers will be able to reason and analyse.

Keen

Old media is facing extinction

say goodbye to experts and cultural gatekeepers

'Amateurism'- If we are all amateurs there will be no experts

Internet has become a mirror to ourselves and narcissistic- to interested in ourselves.

Rather than seek news, we make ourselves the news

Morzov 'Net Delusion'

view that the web is emancipatory is a mis reading of history

Part of the technologically deterministic, cyber utopian 'google doctrine' or 'twitter agenda' is an exaggeration

Tapscott- Grown Up Digital

The print media company and the TV network are hierarchical organisations that reflect the values of their owners

Media 2.0- Gauntlett

We can produce and distribute our own media. Issues how you filter your choices but no longer consumers; we are prosumers

Gillmoor 'We The Media'.

News is like a lecture. You either read it in or you don't.

Tomorrows news and production will be more of seminar or conversation

Curtis' Idea About The Internet

We create simplified versions of ourselves online

We often share incredibly personal details about ourselves online